Aromatherapy Associates has tapped its 35 years of spa experience to create a new experience kit that consumers can use to recreate a spa treatment in the comfort of their home.
Now sold by Aromatherapy Associates’ spa partners, the Spa Treatment in a Box kits feature a selection of the brand’s products and provide access to a 'how to' video, hosted by Aromatherapy Associates' in-house therapist, so consumers can follow along with the proper techniques.
The company has introduced three options to choose from, including:
• Your Best Night's Sleep – a kit that helps consumers conduct a ritual incorporating naturally sedating essential oils of vetivert, camomile and sandalwood, and the soothing and relaxing textures of velvet flower extract and gotu kola oil.
• Revive & Tone – this treatment box is designed to help boost users’ energy and brighten their skin. It contains products crafted with grapefruit, juniper berry and rosemary, and sea salt and cold-pressed green coffee oil.
• De-Stress Your Mind & Body – a treatment protocol and combination of products brought together to ease stress and tension. Products in this kit are powered with essential oils to calm and soothe muscles, including frankincense, camomile and petitgrain, as well as rosemary, ginger and black pepper.
Amy Bonfield, EMEA head of spa at Aromatherapy Associates, told Spa Business about the inspiration behind the kits.
“Spa at Home was a concept we created during the pandemic to help our partners continue to reach guests during a time in which physical spa treatments were unavailable.
“The new Spa Treatments in a Box have been created with the guest experience at their heart. Each one has been crafted using techniques and mindful moments that our therapists use as part of our in-spa treatment offering for the ultimate Spa at Home experience.”
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